Project // . 

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Embracing retail technology within its expereince Balance reforms how people perceive physical store shopping. Providing a stress free , fit for wellness solution that's disruptive to the current chore like high street scene, of stressful and frustrating retail environments. 

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Personalised face recognition recommendations, digital review shelving and product discovery touchpoint were designed with the brand and next generation of retail stores in mind, forming a store experience that's simple, stress free and ultimately more appealing than virtual shopping by 'balancing'  online and in-store strengths within the touchpoint. The future thinking store also maintains a personal and emotional brand connection with its members through the design language, the customer journey and materiality choices, communicating the brand personality and values.