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BALANCE // . A Future Thinking Wellness Store 

- Final Major project 

Project // . 

Embracing retail technology within its expereince Balance reforms how people perceive physical store shopping. Providing a stress free , fit for wellness solution that's disruptive to the current chore like high street scene, of stressful and frustrating retail environments. 

Personalised face recognition recommendations, digital review shelving and product discovery touchpoint were designed with the brand and next generation of retail stores in mind, forming a store experience that's simple, stress free and ultimately more appealing than virtual shopping by 'balancing'  online and in-store strengths within the touchpoint. The future thinking store also maintains a personal and emotional brand connection with its members through the design language, the customer journey and materiality choices, communicating the brand personality and values. 

LOGO .jpg

// . Location & Site. //

LOCATION & SITE 

// . Research & Brand. //

RESEARCH & BRAND

// . Concept & Design. //

CONCEPT & DESIGN 

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//  A Future Thinking Wellness  Store  //

BALANCE

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